VinX
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Operator · Marketing OS

One context. Hundreds of creatives.

Combine persona, time of day, season and weather. VinX composes the copy, picks the wine, sets the mood — then targets it through keyword search and geo-located social ads. 320 unique combinations from four dials.

Context input
Persona
Time of day
Season
Weather
Generated · commuter · evening · winter · snow
Your bottle. Platform 7.
The hour before dinner. Reserved before you reach the train. Snow on the peaks, fire in the glass.
Reserve on routeCornalin du Valais 2019
Headline auto-written
Wine auto-paired
Mood auto-styled
Distribution

Targeted by keyword. Placed by location.

Search · keyword set
Google · Bing
› wine near zürich hb› wine open late zurich› evening wine pickup› bottle before train
Search ad copy reuses the live headline above — auto-rewritten under 30 characters, with the persona's nearest vault as the destination.
Social · geo placement
Meta · TikTok · LinkedIn
Zürich HB · 500m
radius 0.5 km
Instagram · Stories
Genève Cornavin · 500m
radius 0.5 km
TikTok · Spark Ads
Lausanne Flon · 500m
radius 0.5 km
Google · Search
Marketing paths

Three ways the same context goes to market.

Each path is a four-step journey, generated live from the dials above. Change the persona or season and the steps re-write themselves.

Search intent
Live
Capture people actively looking
  1. 01 · Trigger
    User searches Google
    Query matched: "wine near zürich hb". Intent signal: Commuter looking evening.
    Keyword set
  2. 02 · Ad shown
    Search ad surfaces
    Headline rewritten under 30 chars: "Your bottle. Platform 7.". Sitelink: nearest vault, open now.
    Responsive search ad
  3. 03 · Landing
    Context-matched landing page
    Hero shows Cornalin du Valais 2019 with "Reserve on route". Map auto-zooms to the user's closest vault.
    Dynamic landing
  4. 04 · Conversion
    Reserve from search
    One-tap reservation tied to the original keyword. Pickup window auto-set to 19:45.
    Reservation event
Instagram · location ads
Live
Reach the right people in the right place
  1. 01 · Audience
    Geo-fenced placement
    Targeting Zürich HB · 500m within 0.5 km. Layered with Commuter interest graph.
    Custom audience
  2. 02 · Creative
    Story + Reel served
    Visual mood: winter / snow. Headline: "Your bottle. Platform 7.". Sticker CTA: "Reserve on route".
    9:16 creative pack
  3. 03 · Tap-through
    Swipe-up to local vault
    Deep link opens the VinX app pre-filled with Cornalin du Valais 2019 at the nearest vault.
    Deferred deep link
  4. 04 · Pickup
    Card tap at the vault
    User collects within hours. The session is attributed back to the Instagram impression.
    Offline conversion
Retargeting
Live
Close people who almost bought
  1. 01 · Signal
    Abandoned reservation
    Commuter viewed Cornalin du Valais 2019 but didn't reserve. Event captured with persona + region tags.
    Pixel + first-party
  2. 02 · Reminder
    Email / push within 2h
    Subject: "Your bottle. Platform 7.". Body reuses the live sub-headline and shows the exact bottle.
    Lifecycle message
  3. 03 · Social retarget
    Meta + TikTok follow-up
    Same creative reformatted to feed + Reels. Frequency capped at 3 / 48h. Geo still bound to Zürich HB · 500m.
    Dynamic product ad
  4. 04 · Win-back
    Incentive on day 3
    If still no pickup: offer a complementary tasting note or pair-with suggestion. No discount — protect premium.
    Soft incentive
Auto-generated

A sample of what the engine ships in a day.

Each card is a different context. The headline, wine and visual mood are composed by the same engine driving the preview above.

commuter · evening · winter · snow
Your bottle. Platform 7.
The hour before dinner. Reserved before you reach the train. Snow on the peaks, fire in the glass.
Cornalin du Valais 2019Reserve on route
chalet · morning · winter · clear
Waiting for you in the Alps.
Plan tonight, now. Stocked before you arrive at the chalet.
Pinot Noir Malans 2020Prepare arrival
gifter · apero · autumn · rain
Send a bottle, not a card.
Apéro o'clock. Unlock anywhere in Switzerland in seconds. Rain outside, red inside.
Merlot Riserva Ticino 2018Send a gift
tourist · evening · summer · heat
Switzerland, by the glass.
The hour before dinner. Native varietals, ten minutes from arrival. Chilled, crisp, twelve minutes away.
Dézaley Grand Cru 2021Find nearest vault
collector · late · autumn · clear
A vintage worth waiting for.
After the shops have closed. Add to your vault. Drink in five years.
Completer Reserve 2017Add to vault
commuter · apero · spring · rain
Your bottle. Platform 7.
Apéro o'clock. Reserved before you reach the train. Rain outside, red inside.
Chasselas La Côte 2022Reserve on route